Wintersemester 2021/2022, BA/MA Mode-Design Mode_Startseite

NO SHAME NO GAIN / BA / WS 21/22 / Kaja Busch

The aim of this collection is to rewrite social and physical shame through clothing. The legible symbols of shame are to be used in the design of the collection and ultimately have an empowering effect on both wearer and viewer. The inspiration for the collection comes on the one hand from literature on social class change (Ernaux, Eribon, Louis), and on the other hand from conducted interviews about personal experiences of shame and the connection between shame and clothing. In addition, physicality and phenomena of shame are investigated through performative formats. The results from all sources flow directly into the design of the collection.

The work is to be seen as an attempt to bring attention to social and physical sensations and phenomena and to reverse the negative imprinting through wearing.

 

Performance - youtu.be/vog-TEbRAls

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Betreuende Prof.: Prof. Doreen Schulz und Prof. Clara Leskovar

Betreuung Theorie: Prof. Dr. Antonella Giannone

 

in Zusammenarbeit mit den Werkstätten: Nähwerkstatt, Siebdruck, Strick (Garne: südwolle), Stickerei, 3D Druck

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Credits:

Lineup:

Fotos: Nicolas Markschat

Models: Laura, Emily, Anahid, Veronika, Vaia, Anna, Mariam, Debby

Lookbook:

Fotos: Thomas Kuhn

Models: Paula, Lior, Lissy

Hair&Makeup: Eleonore Ising

Project category Project subjects BA/MA Mode-Design